Integration of Channel Smarter Safety


Deta is very pleased to announce that effective from 1st January 2022, the Channel Smarter Safety trading division will become a fully integrated part of Deta Electrical.

Channel Smarter Safety has largely operated independently of the wider Deta business since its acquisition by Deta in 2015, up until May 2021, from which point Channel’s external sales team assumed responsibility for promoting and supporting the Brackenheath and Briticent brands.

The full integration of Channel alongside the Brackenheath and Briticent brands from 1st January 2022 supports the establishment of two newly created divisions of Deta Electrical.

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