Welcome to the “World of Rod”! We like to think of Super Rod as a big family, involving both our team as well as the hundreds of thousands of customers we have all over the world.

We have been building our community since 2001, when we started to design and build our cable rods here in the amazing Welsh Valleys. We are located in the town of Blaenavon, a World Heritage Site whose population played a part in the industrial revolution. So whilst we may not be Silicon Valley, we are surrounded by a culture of innovation dating back over 200 years.

Today, our original Super Rod sets and innovative attachments are still a must for any electrician, helping you work smarter, even on the most complex of installations.

LISTENS, INNOVATES AND DELIVERS

Our approach is to ‘ Listen, Innovate and Deliver’ in everything we do.

LISTEN to the needs of our customers and understand the problems tradesmen face every day.

The next stage is to INNOVATE. Our tools are designed to overcome problems and difficulties. Working with end users, we develop product solutions, which allow you to work smarter, not harder!

Then we DELIVER. Super Rod is committed to delivering the highest levels of quality in both our products and service.

#WORKINGSMARTER

We are proud to offer a range of labour-saving tools, designed to meet the needs of tradesmen involved with the installation of cable.

These tools save time, reduce frustration and increase productivity!

SUPER ROD & KLEIN TOOLS

In 2014, Super Rod partnered up with Klein Tools, the world’s leading manufacturer of hand tools designed specifically for the professional electrician, further enhancing its offer to European contractors. With 160 years of experience going into every Klein Tools product, installers are guaranteed a hand tool that lasts a lifetime and helps you work safer and more efficiently.