Rufford’s Country Lifestyle

13-02-2024

Rufford’s is a family ‘owned and run’ business, established to serve their ‘friends in the country’ community of Lancashire and beyond. Their passionate and knowledgeable team offer the very best in country clothing for all the family. Located at 119 Garstang Rd, Claughton-on-Brock, Preston PR3 0PH, they specialise in both modern and traditional country clothing from heritage brands.

In seeking to enhance its visual appeal, alongside maximising its energy efficiency, Rufford’s turned to a leading lighting solutions provider for a state-of-the-art illumination solution. The challenge for the solutions provider ware two-fold, firstly in replacing the outdated lighting fixtures which at the time, cast a dull light on the retail space, and secondly to reduce the excessive energy costs being experienced at the time.

In looking to tackle both these issues at the same time, the client sought a lighting upgrade which would not only create the vibrant interior environment, in providing a modern aesthetic appeal, which would enhance the shopping experience for the customers, thereby allowing the company to effectively showcase their diverse range of products, whilst simultaneously reducing the high operational costs associated with the previous lighting installation.

The lighting offered to the client, proposed a comprehensive solution which seamlessly combined style, energy efficiency, and adaptability, alongside a contemporary design that complemented the store’s ambiance, as well as having a low energy consumption. Additionally, the versatile lighting solution, which was recommended, accentuated the different areas within the retail space, being individually tailored to meet Rufford’s needs.

The installation of the Primo Single Circuit Track system, together with the Primo slimline GU10 Track Spotlight, with an integral driver, offered a modern sleek appearance ideally suited for retail, hospitality, residential and many other ancillary applications. With its easy install lightweight aluminium construction and anti-glare design to create visual comfort design, together with a 350° rotation with 0-90° inclination tilt on the bracket, alongside a mirror finish anodized reflector, provides maximum flexibility in strategically placing fixtures so as to optimize product visibility, whilst creating an inviting ambiance within the space. With a Colour Temperature (CCT) of 4000K and being Triac Dimmable as standard, together with having interchangeable 24° and 36° lens accessories ensure continued suitability for the installation, as displays are changed moving forward. A Gold trim ring accessory is available for that unique individual type of appearance.

The Freska is a range of economical, ultra-slim, circular LED Downlights, suitable for commercial, education, healthcare, and retail applications, and is ideally suited for use in areas having a shallow ceiling void. Designed using Edge-Lit LED’s, provides for an installation with excellent uniform illumination, and being Colour Temperature (CCT) selectable between 3000K, 4000K and 6000K, together with being Triac Dimmable as standard, allows for different effects to be created from a single luminaire. Standard and Self-Test Emergency options available utilising the Ansell Hawk Kit Emergency Pack.

The selected lighting fittings offered the client that sleek design which added a modern touch to the store’s atmosphere, along with a low energy consumption installation, allowing for efficient and effective highlighting of specific products and creating focal points of light within this retail environment.

The results of the installation were certainly transformative, with the lighting solution significantly improving the overall shopping experience at Rufford’s Country Lifestyle, where customers lauded the new lighting for its positive impact on the retail environment, noting improved visibility of products and an enhanced aesthetic appeal. Furthermore, the implementation of energy-efficient LED fixtures led to a noticeable reduction in energy consumption, aligning with the client’s sustainability goals and contributing to operational cost savings.

In concluding, the lighting solution successfully revitalised the Rufford’s Country Lifestyle outlet, in creating a radiant retail haven, which combined style, energy efficiency, and adaptability. This collaboration exceeded the client’s expectations in providing a retail lighting solution which elevates the shopping experience within the store.